I currently work as the Director of Product Design and Research at iFIT. Where I was instrumental in building and leading a team of 13 designers and researchers who create beautiful user interfaces and strategic digital experiences for NordicTrack, ProForm, and FreeMotion fitness equipment.

My contributions have been critical in iFIT's impressive growth over the years, having helped expand the user base from 50,000 to over 6 million members worldwide. My expertise in product design and user experience has been invaluable in enhancing the overall experience for iFIT's users, and my leadership skills have enabled my team to consistently deliver outstanding results.

My passion for aviation, which I pursued earlier in my career, has also influenced my approach to product design. As a commercial pilot with an instrument rating, I gained valuable insight into the effects of human factors in stressful situations, which I apply to my work in creating products that are not only aesthetically pleasing but also functional and user-friendly.
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When I'm not working I enjoy traveling with my wife and four children, as well as photography and skiing. My well-rounded approach to life is reflected in my work, which is always characterized by a deep understanding of the needs and desires of users, as well as a strong commitment to excellence.