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iFIT Workout
iFIT needed to turn casual users into committed members. We redesigned the core workout experience from the ground up — cutting session start time by 84% and lifting completion rates from 61% to 75%.
iFIT Media Hub
Scaling iFIT past a million subscribers revealed a behavior problem content alone couldn't fix. The solution was becoming a platform.
Agreed
A zero-to-one product for teams drowning in decisions. Agreed brought structure to ideation — from whiteboard chaos to shipped software.
Yobbo
A brand built from nothing. Yobbo required end-to-end design thinking — identity, product, and consumer experience in one.
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I'm drawn to companies in motion — building something meaningful, moving with urgency, and ready for design to help lead the way.
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