We created Yobbo as an apparel company to help individuals manage stress and anxiety. Inspired by my son Jack who deals with Sensory Processing Disorder and ADD. Sensory fabrics have always been a soothing tool for him, but not always accessible when at school and play. At first, we wanted to provide a product for those with SPD, ADD, ADHD, Autism, and Anxiety to fidget and calm themselves but still be discreet. We soon learned we all can benefit from it. Yobbo was founded on a feeling. We believe "we are made to feel" happiness, joy, sadness, and even touch. It is through feeling we experience the world. Yobbo apparel is designed to feed sensorial stimulation, promoting calm and focus.
The company's name, Yobbo, is a combination of the backslang term in the UK that stands for a loud and obnoxious boy (Oh'boy backwards), and the endearing term meaning sweet, honey, and darling in Korea. The Yobbo mark represents the balance of opposing forces that co-exist, such as yin and yang. We all possesses a spirit of 'Yobbo' — and we can all achieve a balance of both in our lives.
Ultimately, Yobbo strives to create apparel that improves mindfulness, allowing individuals to thrive wherever they may be. The brand promotes a holistic approach to wellness, recognizing the importance of sensory stimulation.
We designed and constructed a series of six garments for boys, girls, unisex, men, and women. Our first product was a classic hoodie for youth. It features our proprietary two sensory pocket zones. One zone for calming (soft), the other for focus (bumpy). Made from fabrics so buttery soft you won't want to take it off. American made to the highest quality without compromise, and designed to withstand wear and tear for years.
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1in 6 individuals have a sensory need or invisible disability. Those with PTSD, autism, dementia, and strokes just to name a few. These individuals are affected by light, smell, and touch. Because of this, these individuals withdraw from communities not by choice but by circumstance as they worry about how the world will accept or include them. We are working to educate and create greater awareness and acceptance for these conditions.
The brand is founded on a desire to create something that is sensory friendly and fun. Using textiles and fabrics that help people focus and calm themselves.
How does this work? There are many benefits of fidgeting. Fidgeting gives you the opportunity to give your hands or bodies something to do, which can help calm a person’s nerves, relieve stress, anxiety, and serves as a distraction in an overstimulating environment. And created the hoodie to remove the elements that irritate those with sensory needs.
